The four-stage loop is the same. What changes is everything inside it.

No. These eight are the categories we have run enough engagements in to write something specific about. For others the four-stage loop is the same; the industry-specific adjustments get worked out during the baseline, which is when the differences actually show up.

The measurement method does not differ at all — same frozen question set, same three metrics. What differs is which questions are winnable, what may be claimed, and where the sources are. Those three determine most of the budget allocation.

Divide by the question scenario rather than by the company's registered scope. The questions a firm faces from business buyers and from individual consumers differ in source distribution and in what may be claimed, so they need separate question sets.

Industry is not a separate line in the pricing. The price is still calculated by semantic keyword group and service period; the industry effect appears through how contested the category is, which comes out of the baseline.

The eight industry pages here address the domestic market and domestic platforms. Cross-border work involves a different platform list and different compliance requirements, so the question set and source plan have to be determined separately.

The measurement method does not change at all. What changes is which questions are worth contesting, what may be claimed, and where the sources sit. In budget terms those three usually account for most of the allocation, while the method itself accounts for none of it.