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The whole method, written out so you could run it without us.

Five guides covering one full loop: baseline, site fixes, content and sources, re-measurement. Method details link out to the blog rather than being repeated here.

Start with the baseline Have us run it
The path

One loop, in order.

Each stage produces what the next one needs, which is why the order is not a suggestion.

All The 90-day GEO implementation path The overview guide: what to do in which order, and the three places implementations usually stall. 01 Measuring your baseline Step one. An afternoon of work, no tools required, and the only thing that makes later claims checkable. 02 Making your site readable to machines Step two. Small fixes, disproportionate effect, and the stage that stalls most often. 03 Content and sources, together Step three. The stage where most programmes go wrong — by doing only half of it. 04 Re-measurement, acceptance and reporting Step four. The step most often skipped, and the only one that proves the first three worked.

How this differs from the blog

The blog covers one thing per piece — how structured data works, how to write a FAQ that gets cited, how generative engines pick sources. These guides do not repeat that. They put the pieces in order and tell you what to do first, linking out to the blog wherever the method detail lives.

If you want to understand one mechanism, start in the blog. If you want to run a programme, start here.

FAQ

Questions teams ask before they start

Why publish the whole method?

Because the part clients actually buy is not the method — it is the placement relationships and the discipline to keep re-measuring every month. Both are hard to sustain in-house, and neither becomes easier by keeping the method secret.

Should I read the blog or these guides?

Blog for one mechanism in depth — how structured data works, how to write a FAQ that gets cited. Guides for the order of operations: what to do first, what each stage produces, where implementations stall.

Can one person run the whole loop?

Baseline measurement and re-measurement, yes. Site readability fixes need engineering time, and source placement needs channel relationships and a steady publishing cadence; those two are the parts a single person rarely sustains internally.

Do the guides require paid tools?

No. Every step in the five guides can be carried out with a spreadsheet and a browser.

How long until changes appear?

On platforms with live search, new content usually takes days to appear in answers; platforms relying more on training data follow their own release cycles. A full loop takes about 90 days, which describes how long the stages take to run, not a commitment about results.

Which step fails most often?

The third. Producing content without placing it is the most common reason an engagement ends with no measurable change. The second most common is re-measurement lapsing at round three, after which nothing can be established either way.

Related

Keep exploring

Blog Method notes One mechanism per piece, in depth. Open resource → Glossary GEO glossary The concepts these guides assume you know. Open resource → Compare In-house vs provider An honest look at which parts a team can realistically run itself. Open resource →

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