Definition
An entity is a specific, identifiable thing — a company, a person, a product — as distinct from the words used to refer to it. Models work with entities, which is why two companies with similar names get confused.
Why it matters
Establishing the entity is step one of GEO. Legal name, registration, address, phone and filing number are all checkable against public records, which makes them the strongest signals a model has that the company exists.
Related terms
Concepts that only make sense together
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