Start free trial Go to workspace
Service AI visibility diagnosisSite readabilityContent and sourcesMonitoringPricingCasesFAQHow an engagement runs
Platforms DeepSeekERNIE BotKimiDoubaoTencent YuanbaoTongyi QianwenWhy report them separately
Industries Legal servicesHealthcareEducationIndustrial equipmentBusiness services / B2BLocal servicesConsumer electronicsSkincare and cosmeticsWhat actually differs by industry
Resources Learning centreBlogGEO glossaryComparisonsFAQ
Free toolsPartners
About About DaleGEOContact us
Start free trial
HomeGlossarySource
Glossary

Source

All terms Get a free diagnosis

Definition

A source is any page or document a model draws on when composing an answer. Your own site is one source among many; media coverage, encyclopedia entries, B2B platforms and community discussion are others.

Why it matters

A claim that appears only on your own site reads as one party's assertion. The same claim appearing across several checkable sources reads as a fact.

Related terms

Concepts that only make sense together

Authoritative source

An authoritative source is one a model treats as carrying weight: outlets with a real editorial process, encyclopedia entries, official registries and standards bodies. Authority here is behavioural — it is whatever models actually cite.

 Source matrix

A source matrix is the deliberate spread of accurate, consistent material about a brand across several source types, so that a model encounters the same facts from more than one direction.

 Citation share

Citation share is the proportion of cited sources in an answer that belong to your own domains. It is counted only from sources actually marked in the answer body.

Find out where your brand actually stands in AI answers.

An AI visibility diagnosis across the platforms your customers use, on your real questions. No charge for the first look.

Get a free diagnosis 17722562362