Definition
Mention rate is the proportion of question-and-platform combinations in which the brand appears in the answer. If 20 questions are run across 6 platforms, the denominator is 120.
Why it matters
It is the core GEO metric, and the one most often inflated. Common distortions: changing the question set between runs, counting negative mentions as wins, and averaging across platforms so one strong platform carries the number.
How it is used
Run each question at least three times per platform and record the proportion of runs in which the brand appears — generative answers vary between runs, so a single run is not a measurement.
Related terms
Concepts that only make sense together
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